Vision, Communication and the Front-Line Employee

Management Associates communication, Culture, Vision

Vibrant and meaningful vision is intimately tied to leaders’ dreams hopes for the future. To be effective, though, vision cannot, remain at the level of senior leadership. Only to the extent that it is communicated throughout an organization and collectively embraced does vision become relevant to the work of the organization and begin exerting influence on concrete operational realities. We …

Crafting Vision, Finding Vision

Management Associates Values, Vision

Given how frequently the word finds its way into discourse in management circles, it is worth considering what vision is and where it actually comes from. What is the genesis of a vibrant and compelling sense of organizational vision? It is not uncommon to hear people speak about creating or crafting vision. Such sentiments are not inaccurate per se, but …